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• Digital media impact: How would the addition of digital media options influence your division\’s overall promotional plan? Consider the five elements of the promotion mix.
• Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc., and a justification for each based on your division\’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, and other factors.
• Digital marketing ties to relationship marketing: Explain how your digital marketing strategy will improve relationship marketing efforts and increase revenue.
• Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division\’s goals? What tools would you recommend to measure the effectiveness of reaching these goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

This is a Conscious Capitalism simulation assignment about our simulated company:

• Company Name:
• About:
• Entering a new segment of the bicycle industry.
• The company will license the technology to build carbon fiber bikes using 3D printing and a new economical form of carbon fiber.For GOALS AND STRATEGY:

Target Market — (1) \”Mountain\” because it is a middle-of-the-road market, with good potential for revenue and (2) recreation.

• Corporate Culture: the checkboxes, as they align well with the tenets of Conscious Capitalism. (see attached)Market Orientation — focus on value-driven markets (this is one of the benefits of the 3D printing technology we have available to make a difference in the marketplace)

  Corporate Objectives —
  market presence (market share, sales volume…),
  shareholder value (earnings per share, net equity, net equity per share…),
  human resources (compensation, empowerment and endearment),
  stewardship (environment, carbon footprint, energy consumption, green),
  good neighbor (community, society).

• Corporate Strategic Thrusts — Long-term perspective – defer profits in order to build a strong competitive position
• Willingness to take risks — Cautious – favor safe decisions to avoid risk to firm
• Market Leadership — Pioneer – first to market to get ahead
•  Firm\’s Top Competitive Forces —

1. Superior customer value,
2. Selective distribution (develop markets with greatest potential),
3. Employee empowerment,
4. Superior manufacturing – high reliability and efficiency,
5. Prudent cash management (good cash reserves), and
6. Willing to partner with competitors and suppliers.Q1 Industry News
   As your new business begins, your firm faces a compelling variety of political, social, and economic conditions in the four regions of the world. In the current and future quarters, Marketplace analysts will issue their assessments of the world situation through this Newsletter.

   The world economy has been in a recession for more than two years. There are signs that the recession has reached bottom, but economists are unwilling to say the recession is over.

   The Asian markets appear to have weathered the recession better than the Americas, Europe and Africa. They are expected to lead the worldwide recovery, followed by North America, Western Europe, Eastern Europe, South America and then Africa.

   The outlook for the carbon fiber bicycle market is exciting, to say the least. These new bikes are expected to substantially improve the quality and pleasure of riding for all bikers. With good products and good distribution, the sky is the limit. Even so, substantial investments must be made to set up quality brands, sales outlets, human resources, and production.