Evaluation of “Amazon.com” Website
Your task in this assignment is to perform a usability evaluation of an existing e-commerce Website. The assignment should be between 8 – 10 pages each. Including images is highly encouraged to demonstrate the usability issues within the site. Use the following points as guidelines when writing the Website Review:
- System Identification: What Website are you evaluating? What is its main purpose, and what are the target users?
- Tasks and Activities: As an evaluation participant, what are you trying to complete with the system? Be sure to identify at least three use cases. Upon identification, complete each identification path you are trying to identify, including the strengths and weaknesses of each task and activity.
- Metrics: As much as possible, use measurable criteria as you’ve read in the Preece text. Identify those methods you’ve applied in your review of the Website.
- Application: Using the Nielsen 10 heuristics for usability design, explain how each task can be improved.
- Assessment: Recommend five changes the Website platform selected can make to improve its usability posture.
Wireframe
You have evaluated an e-commerce Website during the Website Review Assignment, which likely has several usability flaws. For this assignment, you are to recreate a single wireframe based on the Website you’ve reviewed with your team. In this wireframe, you are to include the following critical elements:
- Header
- Footer
- Search
- Navigation
- Consistent Font/Size Ratio
- Appropriate Color Scheme (for those requiring accessibility needs)
- Example of text layout
- Example of image layout
- Example of use of form element inclusion (i.e., button, fields, etc.)
In addition to creating the Wireframe, you are to prepare a brief summary that explains the changes you’ve made from the Website Review Assignment to the current Wireframe. Please be as specific as possible in applying the terminology you’ve learned throughout the course.
System Identification:
The website being evaluated is “Amazon.com”. The main purpose of Amazon is to provide an online marketplace for customers to purchase a wide range of products, including electronics, books, toys, and clothing. The target users of Amazon are individuals who are looking for a convenient and hassle-free way to shop online.
Tasks and Activities: Three use cases identified for this evaluation are:
- Searching for a product and adding it to the cart.
- Checking out and making a payment for the product.
- Tracking the order status and returning a product.
Task 1: Searching for a product and adding it to the cart Strengths:
- The search bar is prominently displayed at the top of the page, making it easy for users to find.
- The search results are accurate and relevant to the search query.
- Users can easily add items to the cart by clicking the “Add to Cart” button on the product page.
Weaknesses:
- The search results page can be cluttered, making it difficult for users to find the product they are looking for.
- Users may be overwhelmed by the number of search results displayed on the page.
- The “Add to Cart” button may not be noticeable for some users.
Task 2: Checking out and making a payment for the product Strengths:
- The checkout process is straightforward and easy to understand.
- Users can easily enter their shipping and payment information.
- The site accepts a variety of payment options, including credit/debit cards, Amazon Pay, and gift cards.
Weaknesses:
- The checkout page can be cluttered, making it difficult for users to focus on the most important information.
- Some users may find the checkout process confusing or overwhelming.
- The site could benefit from clearer instructions or guidance for first-time users.
Task 3: Tracking the order status and returning a product Strengths:
- Users can easily track the status of their orders through their account dashboard.
- The site has a clear and easy-to-follow return policy.
- Users can initiate a return through their account dashboard.
Weaknesses:
- The return process can be confusing or overwhelming for some users.
- Users may have difficulty finding the information they need to initiate a return.
- The site could benefit from clearer instructions or guidance for first-time users.
Metrics: The following measurable criteria have been applied in the evaluation:
- Task completion time
- Error rate
- User satisfaction rating
- Ease of use rating
- Navigation efficiency
Application: Using the Nielsen 10 heuristics for usability design, the following improvements can be made to each task:
