Launching Company’s Employer Brand
In 2015, Thermo Fisher Scientific was looking to launch the company’s first employer brand. The Fortune 500 Company employs 55,000 professionals in diverse fields including the research, healthcare, industrial and applied markets. Thermo Fisher Scientific offers services and products that enable its customers to make the world healthier, cleaner and safer.
The main objective:
- Create an employer brand platform that reflects Thermo Fisher Scientific’s organizational performance objectives and drives attention, engagement, and retention of talent.
- Discuss the steps and approach that the HR management team at Thermo Fisher Scientific must take in order to achieve the organization’s objective.
The organization’s employer brand collaborated with the business leaders to various representations from communications, marketing, and talent acquisition. The career opportunities in the Thermo Fisher Scientific are much valuable. The employer value proposition is a means of clarifying and summarizing what the candidates are offered. The team spirit enables the candidates to realize their potential (Meyer & Xin, 2017). The employer brand also communicates to the audience that the company offers continuous challenges and opportunities to develop which helps the professionals exploit their potential. Embracing the company mission enables the customers to keep the world safer, cleaner, and healthier. We are endowed to impact chance and embracing challenges that lead to company achievements and positive contribution to the society.
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The HR department should provide a variety of learning and development paths to ensure that the employees get the right skills and also prosper themselves personally by getting advancement opportunities. Such a move initiates motivation to the employees to execute their best in achieving the organization’s success. The leadership should also encourage the employees to align themselves to the mission and values of the organization. By doing this, the employees will find it easy to integrate into any changes made by the organization and make them deliver their best without having many struggles (Mawed & Al-Hajj, 2017). It will also ensure that as the organization achieves its goals, the employees will also achieve theirs hence get more motivated. The HR department should strive to identify and position the right candidates for the right positions and with the right tools. This will help to ensure the employees do not struggle much in identifying what their position in the workplace demands from them, hence contribute to goal achievements.
