Strategic Philanthropy for Organizations
Business and Society
- For the strategic philanthropy for organizations assignment, research a Fortune 500 company, but do not use the same company you used for the Week 1 “Social Responsibility” assignment. Examine the company’s strategic philanthropy and how it impacts profits, brand, image and turnover, as well as society as a whole.
- Also, address any disadvantages or associated costs the company experiences as a result of its strategic philanthropy practices.
The requirements below must be met for your paper to be accepted and graded:
- Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
- Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 80% of your paper must be original content/writing.
- No more than 20% of your content/information may come from references.
- Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
- Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
Apple Inc. has been involved in various strategic philanthropy initiatives over the years. The company focuses on areas such as education, environmental sustainability, accessibility, and health. Some of its key initiatives include:
- Product (RED): Apple has partnered with the Product (RED) campaign to contribute a portion of the sales from specific products, such as the iPhone and Apple Watch bands, to the Global Fund to fight against HIV/AIDS in Africa.
- Environmental Initiatives: Apple is committed to reducing its environmental impact. The company invests in renewable energy sources, aims for carbon neutrality across its supply chain, and promotes recycling programs for its devices.
- Education and Accessibility: Apple supports educational initiatives, providing tools and resources to educators and students to enhance learning experiences. The company also designs its products with accessibility features, making them more inclusive for people with disabilities.
Impact on Profits, Brand, Image, and Turnover:
- Enhanced Brand Reputation: Apple’s strategic philanthropy efforts have contributed to a positive brand image. The company is perceived as socially responsible and committed to making a positive impact on society, which resonates with its customer base and stakeholders.
- Attracting and Retaining Talent: Employees often feel more engaged and motivated to work for a company that is dedicated to philanthropic endeavors. Apple’s commitment to social and environmental causes can help attract and retain top talent, reducing turnover rates.
- Strengthened Customer Loyalty: Consumers tend to develop a sense of loyalty towards brands that align with their values. Apple’s philanthropy initiatives, particularly the Product (RED) campaign, have resonated with customers, leading to increased brand loyalty and repeat purchases.
